SAREVA Product Advisory

The Sales Story Workshop is perfect for conferences!
workshop

Do you have a business problem?

  • Do you experience issues in getting through to new customers?

  • Do you find it difficult to know where to put your best bets between different customer categories?

  • Do you have issues attracting the right type of customers?

  • Do you win too few new customers?

Then you might have a Sales Story problem. And the reason you have a Sales Story problem may be that you haven’t defined the optimal Product Positioning for your target market. You may also have a strategy or customer value problem. The Sales Story Workshop will diagnose your present situation.
  • That's something the Sales Story Workhop can help with!
Here's how it works
testimonials

Predli

Agent Platform and Applied AI Lab 
Marcus Zethraeus, CEO Predli

"Given the highly competitive market we operate in, and the speed at which it develops, we needed clarity in our go-to-market strategy. We had the insight, but not the structure to get to the next step. Grounded in proven methodology, the Sales Story Workshop, lead by Patrik von Bergen and Eva Skoglund, gave us a stronger foundation for how we think about positioning, our uniqueness, product packaging and price models. This workshop helped us crystallize our thinking and make our next moves actionable." 

Gavagai

Fast, Multilingual Text Analytics for Customer Insights 
Charlotte Söderhjelm, CEO Gavagai

"Our journey towards excellence took a remarkable leap forward with the guidance and insights gained from a sales story workshop led by the superb Eva Skoglund and Patrik von Bergen. We highly recommend it" 
Who we are - Eva & Patrik
Results made easy

Show Up - Dig In

The effort from your side is light - no preparation, just show up, and dig in.

The reward is greater - if you invest your comittment, dedication and focus during our joint half day together, you will get new perspectives, otherwise not easily gained.

With the conclusions and priorities from the Sales Story Workshop - you will know where to put your business focus.
Get in contact

Here's how it works

Who

The workshop is conducted with the leadership team – usually the CEO, Head of Product, Head of Marketing, Head of Engineering and Head of Sales should be present. (Participants are depending on your company and situation.)

Our prep

We prepare by a couple of discovery interviews, typically with the CEO and possibly a couple of others from the leadership team. We usually ask for a company or product presentation deck as background material.

Let's roll

The workshop is scheduled for 4 – 5 hours. It’s highly interactive, and usually quite intense. Full commitment from all participants is expected.

The magic

During the workshop we’ll bring out your 7 step Sales Story – no preparation needed on your side. We will not ask you to present anything, instead, we’ll get your sales story out of you – the one you actually use (consciously or un-consciously).

Conclusions

At the end of the workshop, we conclude 1 - 3 top priorities regarding your Sales Story and Product Positioning.

Recommendations

Within one week after the workshop, we’ll send you a summary report of your Sales Story and our recommendations.
Performers

Patrik & Eva

The Sales Story Workshop is performed by Eva Skoglund and Patrik von Bergen. Together we have lived and breathed sales stories, product positioning, customer value and marketing for several years. We LOVE this stuff, and we go all-in, full heartedly, in every workshop – eager to learn about YOUR business and product.

Patrik von Bergen

Strategy Execution Advisor, helping addressing strategy drift and execution of strategy. Long experience as a seasoned sales & marketing executive.

Eva Skoglund

Passionate about strategy and product positioning in high tech. 25+ years experience as a product professional.
Contact: patrik@vonbergen.se Contact: eva@sareva.se

METHODS

Besides our own personal experience, we base our thinking on established methods from Gartner / CEB (Challenger Sales & Challenger Customer) and April Dunford (Obviously Awesome).
Product Positioning explained

Obviously Awesome

by April Dunford

The best read for any product manager that cares about Go-To-Market and wants to move in a commercial direction! This is already a classic.
Mobilize your customer for change

The Challenger Customer

by Adamson, Dixon, Spenner, Toman

How do you take B2B sales of complex products into today’s noisy buying environment with several stakeholders involved in the purchase decision? Challenger Customer (the follow-up to the successful Challenger Sale, also written by Adamson, Dixon, Spenner and Toman) gives you the answer.