Thomas Nordén
Experienced product marketer with 25+ years in B2B marketing, product launches, campaigns, advertisement and events.
When companies struggle with their business, they often assume they have a sales problem, lack market awareness, or perhaps view it as a product issue. In many cases these signs are only symptoms of poor positioning.
With great positioning, you will attract the right customers immediately. They will understand your value, and will be eager to buy.
How to do it? There is a well-established method for nailing your ideal positioning.
Background
The Workshop
The Product Positioning Kickstart Workshop is run by Eva Skoglund (Sareva Product Advisory) and Thomas Nordén (Early To Rise).
We have spent years working with product marketing, product management and leading teams. We know the power of great positioning work and we know how to practically apply it. In this workshop we follow the process we think is the best - April Dunford's method as described in her book Obviously Awesome.
The next workshop will be held in Swedish. It's an onsite event taking place in Stockholm.
